Seitans Lot
Vegan food so good it makes the world taste better
The Challenge
Plant-based food has a branding problem. Most of it either screams health at you or tries to convince meat-eaters it’s not really vegetables. Seitans Lot wanted neither. They had a genuinely radical position and needed a brand bold enough to match it.
What We Did
The strategy came first: to inform and create food that feeds humankind without wrecking the planet. From that, everything followed. Zero-waste packaging. Plant-based inks. Traceability built in. A handmade flowing logo. A custom typeface called Deviant. Cheeky Seitan characters. Bold photography with the Odoom Brothers. Copy and a manifesto from Eloise Lesson. A full creative team, all pulling in the same direction.
What Changed
A brand that matched the ambition of the purpose. One that made people stop, look twice, and want to know more. In a category full of compromise, Seitans Lot felt like it meant it.
Services
Brand Strategy | Brand Design | Design For Good